Amazon
UI Design Explorations
Enhancing Buy with Prime’s UI with innovative, brand-aligned solutions for a seamless shopping experience.
UI Explorations
The goal of this project was to create a seamless and intuitive experience that empowers merchants to integrate Buy with Prime effortlessly into their business. While the overall framework was already in place, my focus was on enhancing the visual language and refining the look and feel of key UI components. I explored new design directions, ensuring that the interface remained intuitive while aligning with the established brand identity.
In addition to refining existing elements, I developed high-fidelity mockups that introduced fresh visual elements while maintaining design consistency across platforms. By balancing innovation with usability, I helped create a polished and cohesive interface that enhances the overall user experience without disrupting the core functionality.
These assets, combined with UI refinements, created a seamless and engaging customer journey—bridging usability with marketing for a stronger brand presence
These refinements ensured that Buy with Prime elements felt natural within diverse merchant storefronts, balancing functionality with a clean, modern aesthetic.
Email and Social Media Explorations
Beyond UI, I worked on marketing assets to ensure a cohesive brand experience across email and social media touchpoints, reinforcing engagement and trust in the Buy with Prime service.
Shop Store
UI Explorations
This phase of the project focused on refining the visual experience of Buy with Prime within merchant storefronts. My goal was to ensure that the integration felt natural while maintaining Amazon’s recognizable branding and UI standards. I explored ways to visually enhance product pages, optimize button treatments, and create a seamless connection between the product, checkout experience, and delivery expectations.
By designing high-fidelity mockups that balanced clarity and functionality, I helped elevate the shopping experience for both merchants and customers. This approach ensured that Buy with Prime elements remained visually distinct while blending smoothly into different e-commerce environments.
