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ShopTalk
Trade Show

Creating a clear, cohesive signage system for Amazon’s B2B outreach at ShopTalk

Buy with Prime
ShopTalk Trade
Show Event

I collaborated with another Art Director to design the wayfinding system and signage for Amazon’s ShopTalk Trade Show Event, a key part of their nationwide B2B outreach initiative. Our goal was to develop a cohesive visual language that not only streamlined navigation but also reinforced Amazon’s brand presence, ensuring a seamless experience for attendees.

By integrating strategic placement, intuitive design, and brand-aligned aesthetics, we created a signage system that guided visitors effortlessly while maintaining a polished, immersive event environment. This approach enhanced engagement, strengthened brand recognition, and contributed to a more efficient trade show experience.