As part of a nationwide signage refresh for HomeSense, I redesigned a comprehensive suite of in-store visuals to enhance clarity, engagement, and brand consistency. This update ensured that promotional messaging remained clear and visually aligned across multiple store locations.

From countertop displays to large-scale hanging signs, each piece was strategically designed to be easily readable, visually inviting, and seamlessly integrated within the HomeSense retail environment. By refining typography, color balance, and layout structure, I created a signage system that not only elevated the brand’s in-store presence but also improved customer navigation and promotional visibility.