Torchlight Recovery
Illuminating the
Path to Healing and Transformation
We empower individuals to overcome adversity, rebuild their lives, and step into a future filled with hope and purpose.
Designing for Impact
and Meaning
The design of Torchlight Recovery reflects its mission—serving as a beacon of support and transformation. Bold yet inviting visuals create trust and belonging, while intentional typography and color choices ensure clarity and recognition.
Built for strength and adaptability, the brand system embodies guidance and resilience. The logo, inspired by light and fire, symbolizes hope, while a warm color palette balances energy with stability. Whether in digital or print, the brand remains cohesive, delivering a seamless and impactful experience.
Logo Design: A Symbol of Guidance and Strength
The Torchlight Recovery logo is designed to be recognizable and meaningful, symbolizing the organization’s role as a guiding light in recovery. It features two key elements: an outer arch representing light and fire—conveying warmth, resilience, and progress—and an inner form that signifies humanity and support. This balance creates a strong yet welcoming identity, reinforced by an earthy brown and bold orange color palette. Versatile across digital and print, the logo maintains its impact from large-scale branding to small icons.
Color Palette: A Blend
of Stability and Energy
The Torchlight Recovery color palette conveys strength, warmth, and approachability, reinforcing its role as a guiding light in recovery. Anchored by earthy brown for stability and trust, and bold orange for energy and transformation, the palette creates a strong yet inviting brand presence. Neutral hues add contrast and versatility, ensuring consistency across digital and print materials.
Typography: A Balance of
Tradition and Modernity
The Torchlight Recovery typography system balances stability, clarity, and modern accessibility. Optima, a timeless serif, conveys strength and sophistication, while Source Sans Variable, a modern sans-serif, enhances readability and adaptability. This pairing ensures a professional yet welcoming tone across print and digital formats, maintaining consistency and reinforcing the brand’s identity.
Bringing the Brand to
Life Online
A brand isn’t just about a logo—it’s about how people experience it. After developing Torchlight Recovery’s branding and digital assets, I provided strategic guidance on templates, social media, and communication strategies, ensuring brand consistency across all touchpoints.
Building Recognition
Through Brand Presence
Every touchpoint matters. From business cards to letterheads, well-executed stationery reinforces brand identity, builds credibility, and ensures a cohesive experience across all communications.
More Than Just Merch,
It's A Movement.
Swag isn’t just about branding—it’s about creating a sense of connection. I introduced Torchlight Recovery to the idea of hoodies, baseball caps, and tote bags as an easy and affordable way to build awareness and community engagement. Totes, in particular, offer a practical option, especially for women who are more likely to use them daily. The team was excited about the potential, recognizing that wearable items not only spread their message but also help people feel personally connected to the organization.
“Design has the power to create impact beyond aesthetics—it builds connection, fosters trust, and brings communities together. Creating the brand identity for Torchlight Recovery has been a way to give back to the city of Boston, ensuring that those seeking support can find strength and guidance in a brand that truly represents hope and transformation.”
— CREAMER —